Sun bum x spikeball
A beach lifestyle collaboration
*Concept—not affiliated with either company*
The Bum-ball beach tour
A limited-edition Spikeball set and beach event designed to merge Sun Bum’s sun-safe lifestyle with Spikeball’s social beach sport culture.
Tools: CAD, KeyShot, Adobe Suite, Prototyping methods
Brand Research & Strategic Fit
Values
Sun Saftey
“Started making products to protect our friends and families from the sun.”
Authentic Beach Lifestyle
Tied to beach activities, surf trips, tanning
Fun, Positivity & “Good Vibes”
Humor, casual language, they reinforce a value system rooted in fun and optimism.
Playful Icons, Light/Airy colors, Wooden Vintage
Values
Outdoor fun
Anyone can play: beach, grass, gym, backyard, or park.
Friendly Competition
The brand never takes itself too seriously, even when competition is high.
“Good ol' human connection”
Community-First & Social Play
The game is inherently social= easy to start, quick to learn, and designed for group play.
Sporty, Modular, Bold
Overlap
Shared Audience
beach-goers, college students, young adult
Shared Context
sand, sun, summer
Shared Tone
fun, casual, community
User & Context Research
Target Profile
Meet Makayla, a 21 year old college student who spends her summers at the beach. She loves being active and having fun in the sun with her friends.
SCENARIOs and Painpoints
Whether she’s at the beach, on campus, or on spring break, Makayla loves jumping into a game of Spikeball. She sees it as a way to make new friends while enjoying the sun. However, long games and extended sun exposure often leave her burned so she never forgets to pack her Sun Bum care kit.
More thAN JUST A COLOR SWAP
Emotional Impact- Colors feel approachable, friendly, and carefree rather than clinical or overly “sporty.” The palette aligns with Sun Bum’s “no stress, beach lifestyle” attitude.
Brand Recognition- The yellow is bold enough to act almost like a logo itself. Even without reading text, consumers can recognize Sun Bum from color alone.
Functional Use- High contrast (yellow + brown) ensures legibility in bright outdoor conditions. Works well on curved plastics in the sand.
Limited edition “bum-ball” set
Includes a functional Spike ball set that matches Sun Bum’s brand.
Features a custom pouch with extra space to carry sunscreen, lip balm, and hair spray.
And a custom “Bum-Ball”
BUM-BALL BEACH TOURnament
Much like Sun Bum’s current event Bum Rush, this event will have locals compete in a friendly and competitive Spike Ball tournament with the winning team receiving $1,000.
Users move from check-in and gameplay to sunscreen reapplication and relaxed social hangout moments, reinforcing Sun Bum’s sun-safe values during active play.
The experience concludes with branded merch, creating a memorable takeaway that extends the collaboration beyond the event itself.
Event journey map
Business & Brand Value
Why it benefits Sun Bum
The collaboration pushes users to associate Sun Bum directly in environments where sunscreen is actively needed like long outdoor activities. It increases brand visibility during peak sun exposure moments, and positions Sun Bum as part of the beach routine rather than a standalone product.
Why it benefits Spikeball
Spikeball gains complementary exposure. Sun Bum adds value through event support, helping Spikeball host better-organized events and appeal to lifestyle-focused partners and retailers.