Porsche Inspired Projector
Objective: Create a product that reflects and reinforces the visual language and identity of an established brand.
Duration: 3 weeks
Software used: Solidworks, Keyshot, Adobe
Directly inspired by the headlights of Porsche, I utilized two main aspects from its headlight design.
The curved lens creates an interesting focal point to magnify and cater the direction of light.
The stacked head lights offered an intriguing vertical set-up.
Ideation
Early sketches focused on prioritizing the main functions of the projector: stability and maneuverability.
CMF Palette
Porsche restrains their CMF approach to monochromatic palettes, technical metals, and matte surfaces to reinforce their brand’s commitment to engineering clarity.
Minimal and symmetric geometries reflects Porsche’s belief that functional logic should guide form. Free of unnecessary visual noise.
